CHANGE (yeah, just a little more)

Yes, this word happens to be a pet-peeve of mine when it comes to election politics.

CHANGE is a word emphasized by the candidate with the least to say. They have nothing else to offer so they hide behind a generic word that means nothing. They do this because they know that the average American assumes they mean some sort of directed "change for the better".

The candidates know that and use this word simply as a marketing tool. Something like a rich uncle offering you a job at his investment banking company. You assume you're going to be sitting in a big office in the 50th floor overlooking times square. However, you soon find that your promise was actually for a spot riding a 10speed around town delivering papers.

Change means nothing unless there is a specific attainable change that has some likelihood of becoming a reality rather than am empty campaign promise.